Natural Flavors are a key focus and growing part of our portfolio. Driven by scepticism about what goes into their food, consumers today are increasingly choosing clean label products, with fewer and familiar ingredients and see “all-natural” claims as health credentials. In addition to Natural Flavors, we offer a full range of Add-Back/ FTNF Flavors, or else Restoration Flavors for 100% juice. These solutions do not need to be declared (clean-label products) and bring a authentic fruit taste to your product.
AVEL invests further in Naturalness by providing truly natural-authentic tasting profiles that are inspired, replicate and/or capture nature. We find such approach essential in today’s high competitive environment, where consumers look for tastes as close as possible to those they find in the nature and/or in the original food.
